I take the entire growth stack off your plate, own the numbers and attribution, and bridge Finance and Operations so capital decisions stay clear.
Compare Organizational Models:
Why this structure vs. hiring separate siloed heads? If you hire a separate Head of Paid and Head of Retention, you remain the sole bottleneck connecting them, translating attribution, and managing the P&L. With a single Growth Leader supervising the 7 execution pods, you are fully insulated to focus on brand, product, and creative strategy while every growth dollar ties directly back to contribution profit and cash.
Where Charlie Spends His 40-Hour Week (Proposed Model)
Solid lines = direct reporting. Dashed lines = cross-functional communication.
Head of Performance / Paid
⚡ Claims 100% Attribution
Optimizes for in-platform ROAS. Demands higher budgets without seeing landed COD, inventory lead times, or true contribution profit.
Owner / CEO (Charlie)
⚠️ The Overwhelmed Bottleneck
Forced to arbitrate Triple Whale attribution disputes, manage accounting reconciliation, approve every email campaign, and manually coordinate China POs.
Head of Retention / eCom
⚡ Siloed from Media Buying
Blames paid traffic quality for lower LTV; manages email agency in isolation without unified creative feedback loops.
US Accounting Firm
⚡ Cash-Basis Lag
Delivers standard tax P&L weeks late, lacking real-time transaction-date gross margin tracking for paid media pacing.
China Fulfillment & Ops
⚡ Disconnected Cash Lead Times
Inventory reorders happen reactively without forward-looking ad scale forecasts, risking stockouts or trapped cash.
CRO & Website Agency
⚡ Midnight Approvals Required
A/B tests and theme changes wait for Charlie's personal sign-off, slowing deployment velocity.
Direct Reporting
Cross-functional Bridge (Finance & Ops)
What I Bring Into The Organization
Owns
P&L · Data & Measurement · Growth & Performance Translates Triple Whale and finance numbers into clear, confident capital decisions for you without data overwhelm.
Places
Team · Tech · SOPs Installs proven workflows, aligns agencies, and steers daily execution across all 7 pods.
Builds
• Finance-first org alignment
• Data-backed incrementality models
• Lean team & AI automated stack
• Amazon launch integration roadmap
• Growth targets → Channel plans
Every pod and initiative rolls up to one central scoreboard: Revenue, Contribution Profit & Free Cash Flow.